Personally, I’ve never been a fan of country or folk music, something about its twangy acoustics and Bible Belt stereotypes always kept me at a distance. Yet with Maggie Rogers’ modernist take and distinctly visceral vocals you can’t help but submit to her bellowing voice musing over themes of loss, heartbreak and the deep yearning for connection. It’s an approach that embodies the palpable tragedy and ecstasy of human existence. Her latest single ‘Don’t Forget Me’ flips my naive preconceptions on their head and draws me in like a horse to a rodeo.
Maggie caught everyone’s eye back in 2016 when, still at New York University, she got the opportunity to sit with industry giant Pharrell and share her now hit single, ‘Alaska’, with him for constructive criticism. Potentially a baptism of fire, as the track concludes we see a star-struck Pharrell pause for a moment before an exalted “I have zero notes for that”. Still a mere fledgling in the music industry, Pharrell could instantly see that Maggie was off in her own space, doing her own thing. Creating, never imitating. Coined as post-modern folk music, we hear that Maggie hasn’t forgotten that conversation with Pharrel, she’s still doing her own thing and thank God.
‘Don’t Forget Me’ is simplistically honest, stripping back all the fluff as Maggie presents her most authentic self and deepest desires.
Backed by nothing more than a melancholic trifecta of an acoustic guitar, sombre piano melody and rhythmic drum beat, it’s a looser, more vulnerable portrayal of love. The track almost feels like a harmonised journal entry, with Maggie candidly unveiling her craving for simple baselines in a relationship, and ultimately “a good lover or someone that’s nice to me”. Watching all her friends pass her by and settle down into monogamy, Maggie doesn’t rush to the ‘finish line’, but rather stays in her own lane and courageously searches for someone she’d happily let “take my money” and “wreck my Sundays”, if it means the love surrounding her can survive just about anything. Never stop being you Maggie.